Launch and Lead Practical resources for launching new churches and leading them well

First Time Guest Follow Up

Every weekend is someone’s first time at Oak Leaf Church, and we’re serious about creating a welcoming environment for guests.  Here’s what we do to follow up with those who visit for the first time

1. On Monday morning, they receive an email thanking for their visit.  The email contains links to relevant info on our website and a guest survey.  If they request information on the connection card or would like to talk to a pastor, our staff follows up with a phone call immediately.
2. The week after that, they get a hand written note, with a card for a free drink from our coffee shop.
3. Four weeks after their first visit, they receive a letter from the pastor.
4. Six months after their visit, we send a final letter to everyone who has visited over the last six months who hasn’t connected.

Below is a chart showing how all this works.  The email and letters are included in Docs & Forms by the way.