Launch and Lead Practical resources for launching new churches and leading them well

Names and Domains

Oak Leaf Church’s first service happened in a movie theater, and early on, our identity was somewhat tied to that theater.  We played up movie theater elements in our branding.

But we moved.  And then we moved again. Now we meet in a renovated bar, and this may not be our final destination.

So I’m glad that we decided to use oakleafchurch.com as our web domain, say, instead of churchinatheater.com.  If your web domain is tied to a location, when you move, you’re toast.  And the name of your church should evoke the strongest emotions and brand recognition, not your location or your slogan.

I know domains are hard to come by, but choose something that has longevity over something that is cute.