Dec/092
It’s Not Rocket Surgery
I wonder if we sometimes make it too complex. Seems like to have a growing church, we should…
- Get people there
- Make sure they have a good/God experience
- Connect them
Dec/091
Names and Domains
Oak Leaf Church’s first service happened in a movie theater, and early on, our identity was somewhat tied to that theater. We played up movie theater elements in our branding.
But we moved. And then we moved again. Now we meet in a renovated bar, and this may not be our final destination.
So I’m glad that we decided to use oakleafchurch.com as our web domain, say, instead of churchinatheater.com. If your web domain is tied to a location, when you move, you’re toast. And the name of your church should evoke the strongest emotions and brand recognition, not your location or your slogan.
I know domains are hard to come by, but choose something that has longevity over something that is cute.
Oct/090
Get Great Stuff and Help at the Same Time
Buy Docs & Forms next week and all the money will go to five great church plants. Can you help spread the word?
A few months ago, we unveiled the Docs & Forms package, which is a collection of about 75 documents and forms that we use around Oak Leaf Church. Everything from bylaws and budgets to employee evaluations and ministry handbooks. There are childcare policies, time off request forms, production checklists, new hire documents and more.
These are the kind of documents that have taken years to develop and they have saved church planters and church leaders hundreds of hours so far. The idea is to help churches!
We wanted to do even more to help new churches, so this week, we’re donating 100% of the purchase price to five great church plants. If you purchase the set of Docs and Forms, you’ll get some great stuff, but you’ll also be supporting some great churches.
- Monday: We’ll give all the proceeds to Verve. Vince Antonucci is planting a church on the Vegas Strip and is currently working on getting some space. He’s looking for 500 people to give $100. So if you make your purchase on Monday, all the money will go to Verve.
- Tuesday: River Church of Charleston. Todd has put together a great team and is looking for 1,000 people to help build.
- Wednesday: Anthony Gratto used to be on our staff and he’s moved to Gainesville, Florida to launch Axiom Church. If you buy your docs & forms on Wednesday, they will get all the money.
- Thursday: Ellis Prince is doing a great job with Gallery Church of Baltimore, so if you purchase on Thursday, you’ll be funding amazing ministry in Baltimore.
- Friday: Gary Chupik started a church in Seattle called Emmaus. The Pacific Northwest is one of the most unchurched parts of our country.
The entire Docs & Forms package is just $79. Make your purchase via paypal and I’ll send you the download link. Then, we’ll turn around and make the donations to these churches.
Help spread the word on your blog, Facebook and twitter pages and let’s raise thousands of dollars for these great church plants. I really believe the Docs & Forms will make a difference in your church and you’ll make a kingdom difference at the same time.
Sep/091
Backstage with Jeff Kapusta @ Lifepoint
Here’s the third backstage tour. This time, Jeff Kapusta shows us around Lifepoint Church.
Previous Videos:
Oak Leaf Church
Pine Ridge Church
If you film one of these, send me the vimeo link and I’ll post it.
Sep/090
Behind the Scenes Tour
A while ago, we filed a behind the scenes tour on a Sunday morning as we were setting up. Tadd Grandstaff and Pine Ridge Church have filmed a video for me as well. Take a look at a behind the scenes tour at Pine Ridge Church.
And if you missed our first video, here is is.
Jun/090
Why Oak Leaf is Growing, Part 2
Here’s a few more reasons why I believe Oak Leaf Church is growing.
6. I take my job very seriously. I work hard, and I expect those around me to work hard. Church planting is not a part time job, a side thing or a hobby. I meet with other pastors, go to conferences and stretch myself as a leader. I understand that this church will never grow beyond my leadership lid.
7. Volunteers, volunteers, volunteers. We have incredible volunteers, and watching them in action inspires me. I think about half of our adult attenders volunteer somewhere every single weekend. We’ve created a culture of volunteers. We empower them, appreciate them, and realize that we couldn’t do what we do without them. They are awesome.
8. We are different. This goes back to #2, but we aren’t like every other church in town. Now we may not be all that different when you look at the innovative church lists, but we’re different for our area. We do things differently and say things differently.
9. We are bold in our advertising and marketing. We put out signs that say “Chuck Norris Loves Oak Leaf Church.” Our graphics and postcards look good. Random people in the community often tell me, “hey…your stuff always looks so good.”
10. We learn from our mistakes. We are not perfect…far from it. And we have a long way to go. We’re still reaching less than 5% of our community, and that’s not good enough. But when we mess something up, we ask hard questions and keep moving forward.
Jun/090
Why 1,000 People Are Attending Oak Leaf Church
Oak Leaf Church is a little less than three years old, and we’ve seen God do some incredible things. One of those things is the numbers of people that are coming to Oak Leaf Church on a regular basis. Cartersville has a population of 18,000 people, and there are about 90,000 people in the entire county.
We didn’t spend a lot of money ($55,000 from January to our launch in August). We didn’t have a social networking strategy. We didn’t have a big launch team (we had about 10 families) Anyway, here’s some reasons why I believe so many people are connected right now.
1. God is blessing. I don’t mean this in the super-spiritual, gotta give God lip-service kind of way. I really mean it. It’s possible to do all the right things, and if God doesn’t bless it, then it’s no good. I have no idea why God doesn’t bless everyone the same, but I’m thankful that He has blessed our church.
2. We came to the right place at the right time. I really didn’t want to plant in Cartersville, because I’m more of a city-person. In fact, even when we moved to Cartersville, I kept driving down into the city to find a better place. But in the end, God wanted us here. Turns out we were able to be a big fish in a small pond, rather than a small fish in a big pond. Cartersville didn’t have a church like Oak Leaf Church. There are several other church plants that have just started or are starting now.
3. We are intentional about growth. We plan for it, pray for it, and expect it. I think a lot of churches don’t grow because they really don’t expect it, and consequently, they never plan for it. I’m always asking “what’s next?”
4. We aren’t afraid to lose people. This is important…I’ve seen big givers walk, but I have never been tempted to change the vision to accommodate people. Oak Leaf Church isn’t for everyone, and I’m okay with that. If you try to please everyone, you’ll end up pleasing no one. When I watch people leave, it’s always sad, but sometimes, it’s the best.
5. We are not afraid of change. In fact, we seek it out. Sometimes, we’ve been guilty of changing too much. But if you want to grow, you’ve got to be willing to change. And it’s a gut check, because we often change things that I started or that I thought was a good idea.
Look for five more reasons tomorrow.
May/091
Church Planting Do's and Dont's
- Don’t think that there is only one way to do church.
- Do decide your way and be true to yourself and your calling.
- Don’t hire people just to have a team. Having the wrong people on the team is worse than not having a team.
- Do hire people that you want to hang around. You’re going to be with these people a lot!
- Don’t be apologetic about who you are or who you are reaching.
- Don’t offend Christians in the name of reaching the unchurched.
- Do talk about vision, purpose, and money more often than you think you need to.
- Don’t try to do it all.
- Do play to your strengths and do some things really well.
- Don’t try to meet every need. Just because it’s a need or someone requests a ministry doesn’t mean you should meet it or start a program.
- Don’t worry so much about writing bylaws and installing elders early on.
- Do become a marketing expert in your area.
- Don’t define yourself by what you are against.
- Do teach your people that their number one task is to find more people.
- Don’t freak out when the offering is bad.
- Do read a lot of books, and not just books on church planting.
- Don’t be afraid to lose people.
- Don’t build a church around your preferences.
May/090
Coaching Network Update
Applications are staring to come in for the church planters coaching network that’s set to begin this August. We’re going to meet once a month for six months and talk nuts and bolts of church planting. I’m limiting the network to about 10-12 people, who are just about to launch or are already launched, and I think it will be worth your while.
We’re going to talk staffing, vision, money, leading, ministry, programming, and more. I’ll give you every document…bylaws, meeting agendas, forms…that we’ve got. I’ll let you know how all our systems really work. We’ll focus on how to launch and how to lead. I will connect your staff with people on our staff as well, with the hopes of developing an ongoing relationship. We’ll meet most of one day a month in Cartersville at the House of Rock, and lunch will be provided.
We’re partnering with Westridge, and I’ll invite some of my church planting friends in so we can learn from the people actually doing it. Three years into this, I honestly believe that coaching is one of the missing pieces in most church plants. Think about it…professional athletes still have coaches!
If you’re interested, email Tracy and she will send you an application. The first meeting will be in August.
Apr/090
Church Plant Fundraising
Some of the most common questions we get on this blog are in the area of fund raising. One such question is “how much does it cost to plant a church.”
My answer: everything you’ve got.
If you raise $50,000 then you’ll spend every bit of it. If you have less, it can cost less. If you raise more, it can cost more. There’s no set number.
I know of churches with amazing funding who blew threw it and never made it. And I know churches that launched on shoestring budgets that are doing well.
Just so you know, between January 1, 2006 and August 20, 2006 (our grand opening), we spent about $55,000 on everything. That included equipment, marketing, outreach and salaries. Our first mailout went to 5,000 homes because that’s how much money we had. If we got something on Sunday, we spent it on Monday.
I write about fundraising in my upcoming book, and I’m sure we’ll hit on it in an upcoming coaching network.



